Q: I’ve been seeing photos of people with star-shaped pins on their lapels, or people wearing star-shaped rainbow sunglasses. What’s going on there?
A: These goods have become popular thanks to Kochi-ke ALL STARS, the third stage of Kochi Prefecture’s Kochi-ke promotional campaign. This campaign seeks to introduce the charms of Kochi across the nation by highlighting how all members of the Kochi Family, both Kochi residents and people who have some kind of connection with Kochi, are stars in their own unique ways. People can apply to be recognized as a Star based on their hobbies or the things they like. For example, you could be the “star at living a carefree life in Kochi’s natural world.” To apply, search for 高知家 (Kochi-ke), find the Kochi-ke website, and go to the page called 高知家のスターに応募 (“apply to be a Kochi-ke Star”). From there, you can upload a photo of yourself, and overlay the image of the star-shaped sunglasses on your face so it looks like you’re wearing them. Finally, add a sentence or two explaining what kind of star you are, and you’re done!
Once you become a Star, you’ll be registered in the Kochi-ke website’s Star Reference Guide, and you may have the chance to take part in Kochi PR videos, even sharing the stage with a famous actress from Kochi! It’s not just something fun to do for yourself, but something that could help all of Japan learn more about the charms of Kochi. The subject matter of this “Star Debut Project” changes every month, so it's always fresh and fun. Recommend your favorite stars, apply to become a star yourself, and help us revitalize Kochi!!