Q:At New Year’s I’ve received some unfamiliar-looking postcards. What are these? What should I do about them?
A:These postcards are called nengajo. They are greeting cards sent out at the New Year to say "Happy New Year,” thank the recipient for their friendship in the previous year, and express hopes for the relationship to continue in the future. In the olden days, it was customary in Japan to go around the neighborhood at New Year’s and give your greetings in person. However, partly because it was difficult give in-person greetings to people who lived far away, it became common to send New Year’s greetings in a letter instead. As the Meiji Period began, the nengajo postcard as we know it today gained popularity.